Making mobile better:

For every food pic you post to Instagram, Facebook or Twitter with #mealforameal, we’ll deliver a real meal to someone in need.

Get involved View Feed


Food pics turned into real meals

Find out below who’s behind #mealforameal and other ways to get involved.

10 hours ago

Post your food pic using #mealforameal or donate to OzHarvest now to help feed people in need.

Making it better

The irony of a ‘news feed’ is that all those food pics don’t feed anyone at all. To make it better, we thought, let’s take all those food pics and turn them into real meals for those in need. 


We’ve joined forces with our friends at OzHarvest to deliver a meal each time a food pic is posted with #mealforameal.

To support this cause:

  1. SNAP something delicious,
  2. TAG #mealforameal,
  3. We FEED someone in need


Donate to OzHarvest

OzHarvest is a non-denominational charity that rescues excess food which would otherwise be discarded. This excess food is distributed to charities supporting the vulnerable in Sydney, Adelaide, Brisbane, Melbourne, Gold Coast and Newcastle. Learn more about OzHarvest here

Virgin Mobile launched in Australia in 2000, based on Richard Branson’s belief that we could do mobile better. Better for you, and better for our planet.

We’ve been rocking the boat ever since, and we’re not stopping now, because it’s just how we work. Innovative products and a commitment to great value for money are in our DNA.

Just look at Data Rollover: in an Australian-first innovation, we rescue your unused data and roll it over to the next month on all new Postpaid mobile plans, so now you don’t lose what you don’t use. We also roll over your unused calls and text: hey, you paid for it, so we figure you deserve a second shot at using it.

We also think you should be able to call or text your friends and family on our network within Oz as much as you like. So if you’re on a Postpaid plan, you can.

Voicemail is free within Oz too, because answering the phone should be your call. And backing all this is the power of the Optus 4G Plus network, which just keeps getting stronger, and allows us to focus on what’s most important – you.

Best of all, because people and the planet matter to us, we’re turning your mobile phone into a force for good. We’ve already tasted success with #mealforameal, our initiative to turn your social food pics into a feed for someone in need, and there’s plenty more where that came from!

We’re Virgin Mobile, and we’re making mobile better.